Category Champions
At Aimia we have the insight, the resource, the expertise and the experience to be entrusted with the developing your beverage category.
Aimia Can Develop Your Category As Category Champions
At Aimia we have the insight, the resource, the expertise and the experience to be entrusted with the developing your beverage category.
Insight
• We buy all relevant data from AC Nielsen and TNS as well as commissioning bespoke market research to better understand the need states of the UK consumer.
• We are a UK owned and based company and the UK hot beverage market is effectively ‘where we live and what have known for over 25 years’
Product Development
• We are the nominated licensee for the Mars range of hot drinks and are proud of the growth that we have driven on the branded side over the last eight years.
• We are the nominated licensee for the New Weight Watchers range of hot drinks and are proud of the growth that we are now creating in the lower calories class of hot beverages.
• We are the nominated licensee for the New No Fear range of cold drinks and are proud of the growth that we are now creating in the energy drink sector of cold beverages.
• We are the nominated licensee for the New Outspan range of cold drinks and are proud of the growth that we are now creating in the juice and smoothies sector of cold beverages.
• We are the nominated licensee for the New Slazenger range of cold drinks and are proud of the growth that we are now creating in the sports drink sector of cold beverages.
• We are also a major UK Private Label supplier which gives us the opportunity to see the market as a whole providing useful insight for UK retailers as well as leading brands to create category growth.
Our Point Of Difference
• We are sufficiently ‘grounded’ commercially to be able to convert consumer and market insight into actionable practical proposals.
• We are committed to adding real value in product development through insight, perception and latest consumer trends.
• We are small enough to provide the personal touch but do great things and quickly.
• We have a vast array of experience on both branded and private label in UK retail.
• We are UK owned and UK based, ‘its where we live’ and ‘what we know’.
