Aimia Foods

 

 

In a major shake-up of the ambient smoothie market, Outspan has announced the launch of a new range to retailers and operators throughout the UK. The new Outspan Smoothies have a six month shelf life and with good margins, offer affordable and profitable opportunities in a rapidly growing sector.

 

A massive 60 per cent of parents use smoothies at least once a week to get their children to consume more fruit.  Moreover, the demand for smoothies is increasing exponentially, with experts predicting a six fold increase in sales over the next three years*. 

 

Outspan Smoothies are available in two popular flavours, Strawberry & Apple and Orange, Mango & Banana, and come in unique, handy sized, premium-looking 180ml wedge packs which retail at just £0.59 each.

 

Neal Haworth, category marketing manager at manufacturer Aimia Foods, says: “Outspan Smoothies are completely natural and don’t contain preservatives, stabilizers, added sugar or flavouring. With 100 per cent fruit and ‘no bits’ they are sure to be a firm favourite, not just with children, but with adults too.

 

“Each smoothie provides one portion of the recommended daily allowance of fruit and vegetables, making them an ideal choice to be used within packed lunch boxes, independent retailers and throughout the education sector as a whole.  Stocking Outspan considerably strengthens the range of products on offer for a retailer or operator by providing consumers with a low cost option from a trusted brand.” 

 

Recent research has showed that the children’s juice market is changing, with factors including health, fruit consumption and taste taking over as the most important factors considered by parents when making a purchase decision*.  

 

This new product is the third major launch under the Outspan range in 12 months, demonstrating Aimia’s dedication to innovation and product development.  For more information on the Outspan range of products from Aimia Foods phone 01942 408600 or email customer.services@aimiafoods.com.